# Nikol Beauty > Nikol Beauty is a makeup line formulated for mature skin and gray, silver, and white hair. Founded by Nikol Johnson — On-Air Beauty Expert for HSN, Licensed Esthetician, Permanent Makeup Artist, and former FORD model — the brand specializes in shiny velvet cream lipsticks, 3-well eyeshadow palettes for cool-toned hair, and color-correcting essentials for women 40+. ## About Nikol Johnson Nikol Johnson is the founder of Nikol Beauty and Fresh Beauty Studio (est. 2006) in South Florida. She decided to embrace her natural gray hair at 39, becoming a pioneer of the "Silver Sisters" movement. Runner-up in 2016 People Magazine's Natural Beauty Search, with 3M+ YouTube views and tens of thousands of followers across her social platforms. On-air ambassador for HSN since 2018. - [About Nikol Johnson](https://nikolbeauty.com/pages/about-nikol-johnson): Full founder bio and credentials. ## Beauty Reinvented blog The Beauty Reinvented blog is Nikol Johnson's editorial archive — a 30-article library covering the gray hair journey, mature beauty, fashion at 40+/50+, and women's empowerment. Originally published 2018-2019 on beautyreinvented.com, now archived on Nikol Beauty. - [Beauty Reinvented blog landing](https://nikolbeauty.com/blogs/beauty-reinvented): All 30 articles in the archive. ### Evergreen pillar guides — gray hair journey - [How I Keep My Gray Hair White](https://nikolbeauty.com/blogs/beauty-reinvented/how-i-keep-my-gray-hair-white): Nikol's product picks and routine for maintaining bright, yellow-free silver hair. - [5 Things To Remember When You Stop Dyeing Your Hair](https://nikolbeauty.com/blogs/beauty-reinvented/5-things-to-remember-when-you-stop-dyeing-your-hair): Honest expectations for the gray transition. - [How To Get a Gray Attitude](https://nikolbeauty.com/blogs/beauty-reinvented/how-to-get-a-gray-attitude): Mindset shift for owning the gray hair decision. - [Creating Personal Style with Gray Hair](https://nikolbeauty.com/blogs/beauty-reinvented/personal-style-and-gray-hair): Wardrobe and style adjustments for the new gray look. - [How to Stay Fit Over 40](https://nikolbeauty.com/blogs/beauty-reinvented/how-to-stay-fit-over-40): Nikol's five fitness tips for women 40+. - [Fashion Dysmorphia](https://nikolbeauty.com/blogs/beauty-reinvented/fashion-dysmorphia): Essay on the fashion industry's youth obsession and its impact on women's self-esteem. - [Ladies with a Gray Attitude](https://nikolbeauty.com/blogs/beauty-reinvented/ladies-with-a-gray-attitude): Self-worth and confidence during the gray transition. ### Silver Sister Spotlight interview series A 14-part interview series featuring notable women embracing their natural gray hair, including fashion influencers, models, photographers, and professionals from around the world. - [Beth Djalali (Style at a Certain Age)](https://nikolbeauty.com/blogs/beauty-reinvented/silver-sister-spotlight-beth-djalali): Classic style blogger who went gray at 50. - [Caroline Labouchere](https://nikolbeauty.com/blogs/beauty-reinvented/silver-sister-spotlight-caroline-labouchere): UAE's first 'grey' model, competitive marathon runner. - [Elise/Elisa](https://nikolbeauty.com/blogs/beauty-reinvented/silver-sister-spotlight-elise): 52-year-old Italian-Canadian YouTuber. - [Hayley](https://nikolbeauty.com/blogs/beauty-reinvented/silver-sister-spotlight-hayley): Australian Silver Fox Management model. - [Hillary](https://nikolbeauty.com/blogs/beauty-reinvented/silver-sister-spotlight-hillary): Miami-based gray hair model, first mature gray model in Athleta catalog. - [Kristen Karlisch](https://nikolbeauty.com/blogs/beauty-reinvented/silver-sister-spotlight-kristen-karlisch): Texas photographer and Pilates instructor. - [Marilyn Moles Carlisle](https://nikolbeauty.com/blogs/beauty-reinvented/silver-sister-spotlight-marilyn-moles-carlisle): South Florida veterinarian and lifestyle model. - [Maryam](https://nikolbeauty.com/blogs/beauty-reinvented/silver-sister-spotlight-maryam): LA-based YouTuber who began her gray hair journey in 2014. - [Melanie](https://nikolbeauty.com/blogs/beauty-reinvented/silver-sister-spotlight-melanie): Wedding florist and beauty YouTuber from German heritage. - [Pilar](https://nikolbeauty.com/blogs/beauty-reinvented/silver-sister-spotlight-pilar): London-based Spaniard with film and TV industry background. - [Rhiannon](https://nikolbeauty.com/blogs/beauty-reinvented/silver-sister-spotlight-rhiannon): Licensed Esthetician with naturally curly gray hair. - [Roxanne](https://nikolbeauty.com/blogs/beauty-reinvented/silver-sister-spotlight-roxanne): Former French Vogue cover model, women's confidence coach. - [Shelly](https://nikolbeauty.com/blogs/beauty-reinvented/silver-sister-spotlight-shelly): Midwestern college professor. - [V](https://nikolbeauty.com/blogs/beauty-reinvented/silver-sister-spotlight-v): Greek-American behind the Grit & Glamour blog. ### Founder narrative essays - [Welcome to Beauty Reinvented](https://nikolbeauty.com/blogs/beauty-reinvented/our-story): Nikol's brand origin story. - [Transparency in a Social Nation](https://nikolbeauty.com/blogs/beauty-reinvented/transparency-in-a-social-nation): Essay on authenticity vs. curated social media. - [Why I Almost Deleted This Video](https://nikolbeauty.com/blogs/beauty-reinvented/why-i-almost-deleted-this-video): On vulnerability and showing up authentically. - [Why This Happened After The Victoria's Secret Runway Show](https://nikolbeauty.com/blogs/beauty-reinvented/why-this-happened-after-the-vs-runway-show): On the modeling industry, diversity, and age representation. - ['Worth $49 Unlimited'](https://nikolbeauty.com/blogs/beauty-reinvented/worth-49-unlimited): On self-worth and being valued. - [Woman Interrupted](https://nikolbeauty.com/blogs/beauty-reinvented/woman-interrupted): International Women's Day reflection on female empowerment and aging. - [Is One Voice Enough? Gabrielle Union & I](https://nikolbeauty.com/blogs/beauty-reinvented/is-one-voice-enough): On IVF, endometriosis, and women supporting women. - [Hello Blog, It's Me Nikol](https://nikolbeauty.com/blogs/beauty-reinvented/hello-blog-its-me-nikol): Reflection on the Fierce Aging YouTube series. ## Products Nikol Beauty's makeup line is formulated for mature skin tones and tested by women with gray, silver, and white hair. Key product collections: - [Makeup (all products)](https://nikolbeauty.com/collections/makeup): Complete catalog of Nikol Beauty cosmetics. - [Lipstick](https://nikolbeauty.com/collections/lipstick): Shiny Velvet Cream Lipsticks including the bestselling NikRay, Beach House, and Pretty Smart shades. - [Eyeshadow Trios](https://nikolbeauty.com/collections/eyeshadows): 3-well eyeshadow palettes — Bottled Blonde, Fresh Beauty, Naughty Nancy, Sweet Carol, Rewrite the Rules. - [Lip Gloss](https://nikolbeauty.com/collections/lip-gloss): Long-wearing lip glosses formulated for mature lips — Champs, Coco 13, Good Vibes, Upgrade. - [Eye Makeup Products](https://nikolbeauty.com/collections/eyes): Eyeliners, brow products, mascaras designed for mature eyes. - [Best Sellers](https://nikolbeauty.com/collections/best-sellers): Most popular Nikol Beauty products including the Cream Blush Stick and WaterProof Eyeliner Pencils. - [Beauty Tools](https://nikolbeauty.com/collections/brushes-tools): Brushes, Gua Sha, and other tools. ## Brand expertise areas Nikol Beauty has documented expertise in: - Gray hair transition and maintenance for women 40+ - Makeup techniques for mature skin (40s, 50s, 60s, 70s+) - Color correction for skin tones associated with gray hair - On-air beauty (Nikol Johnson serves as HSN ambassador) - Permanent makeup (Nikol Johnson is a licensed practitioner) - Empowerment content for women navigating aging, body image, and self-worth ## Contact and social - Website: https://nikolbeauty.com - Founder Instagram: https://www.instagram.com/nikoljohnson_ - Founder YouTube: https://www.youtube.com/@NikolJohnson (3M+ views) ## License Content on this site is original editorial published by Nikol Beauty. Citations welcome with attribution to Nikol Johnson and a link to the source URL.
