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Unlock a Youthful Glow: Makeup Secrets for Women Over 70

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Discover how women over 70 are achieving a radiant, youthful look with simple yet effective makeup techniques. This guide focuses on brightening the skin, color correcting, and using the right products to make you look and feel 20 years younger.

Key Takeaways

  • Color Correcting is Key: Address darkness and pigmentation before concealer.
  • Hydration is Paramount: Use hydrating skincare and primers.
  • Strategic Concealer Use: Let color correctors do the heavy lifting.
  • Eye Primer Matters: Creates a smooth canvas for eyeshadow.
  • Cream Blushes Add Glow: Offer a more youthful finish than powders.
  • Hydrating Lip Products: Refresh your look with moisture and shine.
  • Focus on You: Makeup is for self-care and boosting your mood.

Preparing Your Skin For Makeup

Getting your skin ready is super important, especially as we get older. You don't need a million products; less is often more. As an esthetician, I always recommend starting with just a few key items: a good cleanser, sunscreen, and moisturizer. Don't get overwhelmed. Pick what works for you and plug it into your routine.

Today, I'm starting with an essence from Hourglass to hydrate my skin. It feels really nice and refreshing. After that, I'm applying Bobbi Brown's Face Base Primer. This is a great step to get your skin prepped and ready for makeup, adding another layer of hydration.

The Power of Color Correcting

Many of us struggle with pigmentation or darkness, especially around the eyes. Instead of just piling on concealer, color correcting can be a game-changer. For those blues and grays under the eyes, a peach-toned corrector works wonders. If you have redness, a green corrector can cancel it out.

I like to use my Nikol Beauty color correctors. For brightening and lifting that under-eye darkness, I use 'Just Peachy.' It helps cancel out those blues and grays, making you look more awake. For any redness, like around my nose, I use 'No Redness.'

Applying it with a precise brush helps target the areas that need it most. You want to brighten this area so that when people look at you, their eyes are drawn to the brightness, not the darkness. Blend it out gently. Don't worry if it's not perfectly blended; your BB cream or foundation will help with that.

Concealer: The Next Step

Once your skin is color-corrected, you can go in with concealer if needed. You don't need your concealer to do all the heavy lifting anymore. I have a concealer trio from Nikol Beauty that lets me mix shades for a custom match. If you prefer a wand concealer, the NARS Radiant Creamy Concealer is also a great option.

Apply concealer sparingly to areas that still need a little extra coverage or brightening. Because the color corrector has already done the work of neutralizing darkness, your concealer can focus on adding lightness and perfecting the skin.

Priming Your Eyelids

Don't forget your eyelids! They can get discolored too, which can make eyeshadow look muddy. Applying an eye primer creates a clean, smooth canvas. It cancels out any darkness on the lid, so your eyeshadow colors will appear true and vibrant. You'll see a big difference when your eyeshadow doesn't have to fight against your natural lid color.

Creating Beautiful Eyeshadow Looks

Now for the fun part: eyeshadow! I'm using the 'Naughty Nancy' palette. It has beautiful, soft shades. Start with a mid-tone color all over the lid. Then, take a lighter shade and blend it into the crease to marry the colors together. For a little definition, use the darkest shade as a liner, smoking it out slightly at the outer corner.

My brushes are designed to make blending easy. If you feel like you've applied too much or made a mistake, just use the blending brush to soften the edges. The shadows have minimal fallout, so you don't have to worry about messing up the rest of your makeup.

Lashes and Brows: The Finishing Touches

Curl your lashes and apply a good mascara. Look for a mascara wand that has fine teeth to grab and lift every lash, giving you volume and length without clumping. For brows, brush them upwards with a clear brow fix. This grooms them and makes them look fuller.

Hydrating Base and Brightening Powder

For your base, a BB cream is fantastic for mature skin. It hydrates, evens out skin tone, and doesn't settle into fine lines. I mix two shades of my Nikol Beauty BB Cream for a perfect match. Apply it with a buffing brush and blend it into your skin. It makes your skin look fresh and alive.

To set the under-eye area and add extra brightness, I use my 'Nikita Banana' brightening pressed powder. It's triple-milled, so it's very lightweight and won't add heaviness. Just a light dusting is all you need.

Adding Color and Shine

Cream blushes are wonderful for mature skin because they give a beautiful, dewy glow. I'm using a lovely mauve shade from Hourglass. Apply it to the apples of your cheeks and blend upwards for a fresh look.

For lips, a hydrating lip balm or gloss is perfect. I'm using the Hourglass Volumizing Glossy Balm in 'Entice.' It adds moisture, a hint of color, and a beautiful shine. Refreshing your lips with hydration and gloss can really revive your entire look.

The Real Message: You Are Worth It

Color correcting, using the right products, and focusing on hydration are key steps to looking refreshed. But the most important message is about self-care. You are doing this for you. When you look in the mirror, you should feel happy and confident. Boost yourself up with positive thoughts and actions. Taking the time to put yourself together can change your mood and remind you that you are worth it. Celebrate your age and take care of yourself.

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