This video features a makeup tutorial with Barbara, who is 76, showing how to achieve a gorgeous look for women in their 70s. The focus is on enhancing natural beauty and addressing common concerns like under-eye circles and puffiness, offering options from neutral to bold lips.
Key Takeaways
- Plexaderm can help reduce under-eye puffiness.
- Eye primers are important for true color and longevity of eyeshadow.
- Matte eyeshadow palettes are great for a natural, everyday look.
- Waterproof eyeliner pencils in shades like dark chocolate offer a softer look.
- Priming the skin with a hydrating primer is key for a dewy complexion.
- Customizable concealer wheels can address varying skin tones and concerns.
- Serum foundations provide a natural, skin-like finish.
- Cream blushes offer a healthy flush of color.
- Lip liners define lips and prevent lipstick from feathering.
- Bold lip colors can add vibrancy and confidence.
- Individual false lashes can enhance the eyes for an evening look.
- Eye brighteners and nude eyeliners can help with darkness and brighten the eyes.
Tackling Under-Eye Concerns
Barbara shared her main concern: persistent dark circles and puffiness under her eyes that she struggles to cover. To address this, we tried a new product called Plexaderm. After a 10-minute application, we observed a noticeable reduction in puffiness. The product was applied thinly to the puffy areas, avoiding the direct under-eye socket. The results showed a significant decrease in puffiness, with the hard edge disappearing, leaving a smoother appearance. While some discoloration remained, the puffiness was visibly reduced, making it a promising option for those dealing with similar issues.
Creating a Fresh Canvas
Before applying makeup, we prepped Barbara's skin with a hydrating primer, the Canvas, which offers SPF 30. This step is important for providing moisture and creating a smooth base for concealer. For under-eye concerns and any redness, a concealer wheel like the "Warm Front" is ideal. It allows for custom color mixing to match specific needs each morning. The concealer was applied from the inner corner of the eye down to the nose and back up to the outer corner, effectively brightening the shadowed areas. A brush was used to get into the smaller areas around the nose, addressing redness there as well.
Eye Makeup Essentials
We started with the eyes, using an eye and lip primer, a long-time favorite product that neutralizes the eyelid. This step is crucial for ensuring eyeshadow color appears true and lasts all day without creasing. The new "Strong Brew" eyeshadow palette from the empowerment collection was used. This matte palette features three neutral, coffee-toned shades perfect for everyday wear. The middle shade was applied all over the lid, the brow bone color was used as a highlight, and the darkest shade was used to create depth in the outer corner, forming a soft "V" shape. The edges were then blended for a seamless look.
For eyeliner, a waterproof dark chocolate creamy pencil was applied close to the lash line to thicken the appearance of lashes. A tip for a fuller lash line is to apply the liner slightly on the waterline just below the lashes, ensuring no flesh is visible. This technique makes the lashes appear thicker. For a softer, smudged effect, a dense smudging brush can be used to blend the eyeliner. A thin line was also applied to the lower lash line to balance the eyes.
To add a bit more definition for an evening look, a few individual false lashes were applied. These are comfortable and give a nice lift to the eyes.
Adding Color and Dimension
To warm up Barbara's skin, a serum foundation from the "No Makeup Makeup" line was applied. This foundation is designed to look natural, allowing the skin to show through. It was applied with a foundation brush and blended down to the neck. A touch of blush was added using the "Ageless" palette, which contains three blendable shades. The blush was applied to the apples of the cheeks and blended upwards, mimicking a natural flush.
Lip Options: From Natural to Bold
For lips, we explored two options. First, a natural look using the "Organza" waterproof lip liner to define the lips, followed by the "Worth It" lipstick from the empowerment collection. This is a high-gloss, everyday shade designed to be a confidence booster. The lipstick has a lovely sheen and a natural, pretty color.
For a bolder, evening look, we switched to a red lip. The "Brick" waterproof lip liner was used, followed by the "Secret Weapon" lipstick, a beautiful matte red. To add a touch of shine to the matte lipstick, a bit of "Fire-Engine" lip gloss was applied to the center of the lips.
Brightening and Finishing Touches
To further address any lingering darkness around the nose area, an "Eye Brightener" was used. This peachy-toned product counteracts blue tones. Additionally, a nude eyeliner was applied to the inner waterline to make the eyes appear brighter and larger, covering any redness.
For those who like a little contour, a matte universal bronzer from the "Classic Beach" collection can be applied from the top of the ear down towards the jawline using an angled brush.
Barbara expressed that she felt like she had lost ten years and that the makeup made her feel alive. She particularly loved how the bold lip and the coverage of her dark circles transformed her look. The tutorial demonstrated that makeup can be a tool for confidence and self-expression at any age, encouraging women to embrace color and play with their looks.
