This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Cart 0

Congratulations! Your order qualifies for free shipping You are $125 away from free shipping
Subtotal Free

Shipping, taxes, and discount codes are calculated at checkout
custom concealer mixingdark chocolate eyeliner techniquedark circles mature skin

Makeup for Women Over 70: A Full Fierce Aging Tutorial with Barbara at 76

Look Gorgeous Over 70: A Makeup Tutorial for Fierce Aging
At 76, Barbara wanted two things: dark circles that finally stayed covered and permission to wear a bold red lip. This Fierce Aging tutorial delivers both — starting with de-puffing and hydration, moving through a matte coffee-toned eye, and finishing with two complete lip options so you can go natural for daytime or red for evening on the same face.

Key takeaways

  1. De-puffing before concealer — with an ice roller or a cooling eye roller — reduces the volume that makes dark circles look worse, so less product is needed to cover what remains.
  2. A customisable concealer trio lets you mix the exact shade your under-eyes need on any given morning, instead of forcing one formula to work every day.
  3. Eye primer on mature lids neutralises discolouration and keeps matte shadow crease-free and true-to-colour all day.
  4. A matte, neutral three-shade palette like Strong Brew is the most forgiving eyeshadow choice for textured or hooded lids.
  5. You are never too old for a bold red lip — it brightens the whole face and adds instant confidence.
  6. A nude pencil on the inner waterline and a dab of Eye Brightener beside the nose are the final two moves that make tired eyes look wide awake.

Who is Barbara and why does this tutorial matter?

Barbara is 76 and came into the studio with two specific frustrations: under-eye puffiness that defeats every concealer she has tried, and a feeling that bold colour is "not for her anymore." She represents the viewer who has started pulling back from makeup instead of leaning into it — and this tutorial is the argument against that retreat. Licensed esthetician Nikol Johnson walks through every step on camera, tackling the puffiness first, then building a soft matte eye, and finishing by proving that a red lip at 76 looks not just acceptable but genuinely beautiful.

How do you calm dark circles and puffiness before makeup at 76?

Concealer alone cannot fix volume. If the under-eye area is swollen, product sits on top of the puff and slides off by noon. The prep sequence addresses puffiness first, then colour.

  1. Ice roller. Keep a cooling eye roller in the freezer and roll it under each eye every morning. The cold constricts blood vessels, reduces fluid and wakes up the face in about sixty seconds.
  2. Optional de-puffing product. In this tutorial Nikol tested a third-party product (Plexaderm) on Barbara's under-eyes for the first time. After about ten minutes the puffiness visibly reduced and the hard edge softened, though some discolouration remained. It is not a Nikol Beauty product — patch-test before committing.
  3. Prime the face. A clean-beauty primer with SPF 30 adds moisture and a soft glow in one step, creating a smooth canvas for everything that follows.
  4. Custom-mix concealer. Using the concealer trio, mix the shade your under-eyes need today. Blend from the inner corner of the eye down toward the nose and back up — this path lifts the blue-toned shadow rather than just masking it. Use a small brush to clean up redness around the nose.
  5. Set lightly. A whisper of translucent powder locks the concealer without adding visible texture.

What is the best eyeshadow technique for textured, mature lids?

Matte finishes forgive texture that shimmer highlights. The three-shade method Nikol uses on Barbara is simple, repeatable and works on every lid shape from deep-set to hooded.

  1. Prime the lids. Sweep eye primer from lash line to brow bone. It neutralises the red and blue veins common on fair mature lids, dries down like a powder and locks shadow in place so it reads true-to-colour all day.
  2. Mid-tone base. Tap the middle coffee shade from the Strong Brew palette all over the lid with a flat shader brush.
  3. Highlight the brow bone. Sweep the bone shade just beneath the brow to create lift and open the eye upward.
  4. Deepen the outer corner. Press the darkest shade into a soft outer V using a blending brush, then blend inward until no hard edge remains.
  5. Line the eyes. Run a dark chocolate waterproof liner right against the upper lash line, then add a thin line underneath for balance. Smudge with a dense brush if you prefer a softer finish.
  6. Mascara. One coat of a creamy mascara to define without clumping.

Dark chocolate liner is Nikol's everyday pick because it defines without the severity of black — and being waterproof, it lasts all day on watery eyes without transferring. Running it along the waterline below the lashes so no bare skin shows instantly makes lashes read as thicker and fuller.

How do you build a natural daytime lip on a 76-year-old face?

The daytime lip is about structure first, colour second. Lips lose definition with age, so a liner does the heavy lifting before any gloss goes on.

  1. Line. Trace the natural lip border with a nude waterproof lip liner (Organza shade). Follow the real edge — no over-drawing needed for daytime.
  2. Gloss. Apply a neutral, pinky-nude gloss across both lips for easy, comfortable colour.
  3. Blot and reapply. A single blot on a tissue, then a second pass of gloss, gives colour that holds through a morning coffee.

How do you transition the same face to a bold evening red lip?

Everything above the lips stays exactly the same. The transformation happens in three additions that take under two minutes.

  1. Re-line in a deeper shade. Switch to a brick-toned waterproof liner and trace just outside the daytime line for a slightly fuller shape.
  2. Matte red lipstick. Apply a true matte red, pressing it into the liner to eliminate any gap. The matte formula grips the liner underneath and stays put.
  3. Centre gloss. One dab of a red-toned gloss at the centre of the lower lip adds dimension and a touch of shine without undermining the matte finish.
  4. Optional: individual lashes. A few individual false lashes (drugstore variety, applied with lash glue) along the outer lash line give a soft lift that balances the bold lip for evening.
Step Daytime (natural) Evening (bold) Why the switch works
Lip liner Nude / Organza Brick Darker liner frames and holds the red
Lip colour Pinky-nude gloss Matte red lipstick Matte grips better for long wear
Gloss Full-lip gloss Centre-only dab Centre shine adds dimension on matte
Lashes Mascara only + individual falsies at outer corner Balances the weight of a bold lip
Eye look Unchanged Unchanged One matte eye carries both lip options
Blush Soft peachy sweep Same — holds against the red Neutral blush lets the lip be the star
Confidence boost Subtle, polished Commanding, alive "She felt like she lost ten years"

How do you brighten the last traces of darkness around the eyes?

Even after concealer, the inner corner and the crease beside the nose can hold onto blue-grey shadow. Two finishing moves clean up what concealer missed.

  1. Eye Brightener. Dab the Eye Brightener — a peachy, light-reflecting formula — into the inner corner of the eye and along the side of the nose where darkness pools. It counteracts the blue without adding visible coverage.
  2. Nude waterline. Run a nude pencil (not white) along the lower inner waterline. It cancels the red rim and makes the eye read as bigger and more awake instantly.
  3. Optional contour. A matte bronzer from the Classic Beach palette swept from the top of the ear along the hollows toward the jaw adds subtle structure. It is entirely optional — skip it for a softer finish.

Step-by-step method: Barbara's full Fierce Aging look at 76

  1. De-puff. Ice roller under each eye for sixty seconds.
  2. Prime the face. SPF 30 primer for moisture, glow and sun protection.
  3. Prime the lids. Eye primer from lash line to brow bone.
  4. Eyeshadow. Strong Brew palette: mid-tone on lid, bone on brow bone, deep in outer V.
  5. Line the eyes. Dark chocolate liner on upper and lower lash lines, smudged soft.
  6. Mascara. One creamy coat on upper lashes.
  7. Conceal. Concealer trio blended under the eyes, from inner corner down and back up.
  8. Foundation. Serum foundation pressed in with a sponge for a see-through, skin-like finish.
  9. Blush. Ageless blush palette on the apples, swept up and out.
  10. Brighten. Eye Brightener at the inner corner and beside the nose; nude pencil on the lower waterline.
  11. Daytime lip. Nude waterproof liner + pinky-nude gloss.
  12. Evening upgrade (optional). Brick liner + matte red lipstick + centre gloss + individual lashes.

Mistakes that age a 70-plus face instead of refreshing it

  1. Concealing puffiness without de-puffing first. Product sits on swollen skin and migrates within hours. An ice roller or cold compress before concealer reduces the volume so less product is needed.
  2. Using one fixed concealer shade every day. Under-eye colour shifts with sleep, hydration and season. A mixable trio lets you dial in the right match each morning.
  3. Skipping eye primer. Without primer, shadow creases into fine lines within an hour and reads muddy instead of its true colour. Primer is not optional on mature lids — it is the base that makes everything above it work.
  4. Choosing shimmer eyeshadow on textured lids. Shimmer catches light on every ridge and crease. A matte palette like Strong Brew delivers depth without spotlighting texture.
  5. Ruling out bold colour because of your age. Retreating into beige makes the face fade. A red lip or a deeper blush adds life and energy — Barbara's reaction on camera is all the proof you need.
  6. Using a black eyeliner when dark chocolate would serve better. Black reads harsh against fair, mature skin. Dark chocolate defines the eye with the same precision at half the severity.
  7. Forgetting the inner corner and waterline. These two finishing moves — Eye Brightener and a nude pencil — take ten seconds and erase the last traces of tiredness that concealer missed.

The bottom line

Barbara left the studio saying she felt like she had lost ten years — and more importantly, that she felt alive. That is the whole point of Fierce Aging: makeup at 76 is not about hiding your age, it is about walking out the door with colour on your face and confidence in your step. De-puff and prep so concealer actually holds, build a soft matte eye that lasts all day, and choose your lip — natural for coffee with friends, bold red for dinner. You are never too old for either.

Ready to recreate the look? Start with the eye primer and Strong Brew palette for a crease-free matte eye, add the Eye Brightener for instant freshness, or explore the full lips collection to find your perfect natural-to-bold pairing.

Frequently asked questions

What is the best daily makeup routine for women over 70?

Start by de-puffing the under-eyes with a cold roller, then prime, conceal dark circles with a mixable shade, build a matte neutral eye with primer and a three-shade palette, apply a light serum foundation, add blush for warmth, and finish with a defined lip. The key is light layers that let your skin show through.

How do you cover stubborn dark circles on mature skin?

Reduce puffiness first — a cooling eye roller or cold compress shrinks the swelling that makes shadows look worse. Then custom-mix your concealer to match that morning's under-eye tone, blend from the inner corner down to the nose and back up, and set with a whisper of translucent powder.

Should women over 70 wear a red lip?

Absolutely. A bold red lip instantly brightens the face and adds visible confidence. Nikol encourages women to embrace colour rather than retreat from it with age. If red feels unfamiliar, practise at home a few times — once it looks natural to your own eye, you will wonder why you waited.

Why is eye primer important for mature lids?

Eye primer neutralises the red and blue veins visible on fair mature lids, dries down like a powder, and keeps shadow crease-free and true-to-colour all day. Without it, eyeshadow creases into fine lines within an hour and reads muddy.

What eyeshadow finish is most flattering over 70?

Matte. Shimmer catches light on every ridge and crease, drawing attention to texture. A matte, neutral palette like Strong Brew delivers depth and definition without spotlighting imperfections, and the coffee tones work on virtually every skin tone and eye colour.

How do you make tired eyes look bigger and more awake?

Two finishing moves make the biggest difference: dab Eye Brightener into the inner corner and along the nose where darkness pools, then run a nude pencil along the lower waterline to cancel the red rim. Together they open the eye and erase tiredness in under ten seconds.

What is the difference between a daytime lip and an evening lip for mature skin?

The daytime version uses a nude liner and a pinky-nude gloss for subtle structure. The evening version swaps in a brick liner, a matte red lipstick, and a centre-only dab of red gloss for dimension — plus optional individual lashes to balance the bold colour. The rest of the face stays identical.

Can you wear false lashes in your 70s?

Yes. Individual lashes placed at the outer corner give a soft lift without the weight or drama of a full strip. They are comfortable, lightweight and virtually undetectable. Nikol uses drugstore individual lashes with a dark lash adhesive for the most natural result.

Why use dark chocolate eyeliner instead of black on mature skin?

Black reads harsh and severe against fair, mature skin, drawing more attention to the liner than to the eye itself. Dark chocolate defines with the same precision at half the intensity, and its warmth complements neutral eyeshadow palettes naturally.

Bold, Fierce, Unapologetic logo