Quick answer: After ten years dye-free, Nikol keeps her grey hair healthy with a consistent routine: gentle cleansing and scalp exfoliation in the shower, a violet purple shampoo to stay bright, heat-protected styling with a hot-air tool and velcro rollers, and a daily hair-support supplement. She sticks to a small set of proven products rather than constantly switching.
Key takeaways
- Ten years grey. Nikol stopped dyeing her hair in October 2015 at age 40 and now styles her silver as she nears 50.
- Consistency over experiments. She reuses the same proven products instead of chasing new ones.
- Scalp first. Exfoliating and treating the scalp is central to how she keeps hair lifted and healthy.
- Purple shampoo for brightness. A violet shampoo keeps her grey bright rather than brassy.
- Sponsored + third-party. The video is a paid Nutrafol partnership; every product shown is a third-party brand, not sold on Nikol Beauty.
Hey ladies! Nikol's customer-service team is always asked which purple shampoo she uses or what that scalp product was, so she filmed her full shower-to-styling-to-supplements hair routine as one updated reference. A quick heads-up: this is the full works, not her every-wash routine — so pick and choose what fits your hair.
What supplement does Nikol take for hair health?
Nikol takes Nutrafol, a hair-support supplement, and this video is a paid partnership with the brand. She uses the women's formula aimed at ages 45 and up and says she has taken it since 2022, noticing less shedding after about five to six months of consistent use. She takes it at night with a balanced meal. Nutrafol makes several formulas (including ranges for ages 18-44, postpartum, vegans and men) — all third-party and not sold on Nikol Beauty.
Her honest advice mirrors ours: supplements are personal and results vary. Before starting any supplement, have it reviewed by your doctor to be sure it is right for you — exactly what Nikol's father did with his physician before joining her.
What does Nikol's in-shower routine look like?
On a full wash day she treats her scalp like the skin on her face. Here is the order she follows:
- Optional pre-shampoo treatment. A deep-conditioning pre-shampoo (she uses Philip Kingsley Elasticizer) on wet hair under a shower cap for about 30 minutes, or a botanical scalp-oil concentrate from Phyto.
- Shampoo. A moisturising shampoo (currently Kérastase's Gloss Absolu line, which she chose for its hyaluronic acid, glycolic acid and wild rose oil), concentrating at the front hairline and working back.
- Scalp scrub. A sea-salt cleansing scrub from Christophe Robin to exfoliate buildup so hair can lift at the roots.
- Purple shampoo. A violet shampoo from Phyto to brighten her grey and cut brassiness.
- Mask or conditioner, mid-lengths to ends only. A hydrating mask (she likes Phyto's botanical line) kept off the roots so fine hair does not go limp.
- Blot, don't rub. Out of the shower she wraps hair in a microfiber towel for 15-20 minutes, and sometimes applies a revitalizing serum ampoule to the scalp.
She washes roughly every third or fourth day rather than daily, because grey hair runs dry and over-washing stresses it.
How does she style grey hair without weighing it down?
Because her fine-feeling hair can look flat or greasy with heavy products, styling is all about lightweight lift:
- Heat protectant. A lightweight heat-protectant blow-dry lotion before any hot tool.
- Optional volume. A little volumizing mousse (Kérastase Mousse Bouffante) at the crown for events.
- Hot-air styler. Her Dyson styler, worked from the bottom sections up.
- Velcro rollers. Set in the dry hair for height, then removed gently to avoid pulling.
- Finish. A fine-mist hairspray and an anti-humidity spray (both Oribe), then a few drops of a lightweight finishing oil (Kérastase glaze drops) on the ends for shine.
Why did Nikol go grey, and how does she keep it bright?
Nikol went cold turkey on dye in October 2015, cutting her hair into a bob rather than trying to strip the colour. She had started embracing a natural grey stripe back in 2014 and leaned on purple shampoo from the beginning. Her philosophy: with grey, you are either all in or all out. A decade later she keeps it bright with periodic purple shampoo, hydrating masks and finishing oil, and treats the extra maintenance as part of the fun.
The bottom line
Nikol's grey hair routine is proof that consistency and scalp care beat constant product-swapping — and that going grey can be joyful, not scary. While this video is all about hair, great skin and makeup complete the look: explore her best-sellers, the full makeup collection, or the latest new arrivals.
Frequently Asked Questions
How long has Nikol been grey?
Nikol stopped dyeing her hair in October 2015, when she turned 40, and cut it into a bob to go all in on grey. At the time of this video she is celebrating ten years dye-free and approaching her 50th birthday. She calls going grey one of the best decisions she has ever made.
Is this hair routine video sponsored?
Yes. The video is a paid partnership with the supplement brand Nutrafol, which Nikol says she has taken since 2022. Every product and the sponsor link live in the YouTube description. The haircare items she shows are third-party brands, not Nikol Beauty products, so they are not sold on her site.
How often should you wash grey hair?
Nikol washes hers roughly every third or fourth day rather than daily, because grey hair tends to run dry and frizzy and over-washing stresses it. Your ideal frequency depends on your hair, climate and styling products. When in doubt, wash less often and lean on gentle cleansing and hydration.
How does Nikol keep her grey hair bright and not brassy?
She uses a violet purple shampoo, which she has relied on since 2014, to counter yellow tones and keep her silver looking bright. She pairs it with hydrating masks and a finishing oil for shine. Purple shampoo is used periodically, not every wash, to avoid over-toning.
Do hair supplements actually work?
Results vary from person to person, and supplements are not a guaranteed fix. Nikol shares that she personally noticed less shedding after about five to six months of consistent use. Before starting any supplement, have it reviewed by your doctor to make sure it is right for you.
Does Nikol use heat tools on her grey hair?
Yes, but carefully. She blots with a microfiber towel first to reduce blow-drying, applies a heat-protectant lotion, then uses a hot-air styler working from the bottom sections up. Velcro rollers add height without pulling, and a fine hairspray sets everything without a stiff, crunchy finish.
