In this get-ready-with-me, Nikol celebrates 900,000 YouTube subscribers, addresses the Instagram drama head-on, and reveals what's launching next for Nikol Beauty — all while doing her complete signature makeup routine in real time. It's part milestone celebration, part behind-the-scenes of running a beauty brand, and a full product-by-product tutorial of the look she wears most.
Key Takeaways
- The channel crossed 900K subscribers — a community built entirely on mature-beauty content with no beauty rules.
- New launches teased: the Brow Mascara in Milk Chocolate arrives in 2024, joining a growing complexion and lip lineup.
- The GRWM doubles as the definitive walkthrough of Nikol's everyday routine, eye primer to setting spray.
- Building in public means dealing with social-media drama — and Nikol shares how she handles it.
What's the Full Routine in This GRWM?
Prep starts with eye patches and serum, then makeup in Nikol's signature order: the #1 Eye Primer, Le Bottled Blonde eyeshadow, Waterproof Dark Chocolate eyeliner, lash curl and Volume Up Mascara. Complexion: BB Cream in Light with the Foundation Buffing Brush, Just Peachy Color Corrector, Creamy Concealer, Classic Beach Glow, and Nikita Banana brightening powder. Lips: Rose Lip Balm, Waterproof Silk Lip Liner, and NikRay lipstick.
What New Products Are Launching?
The headline tease is the Brow Mascara in Milk Chocolate, developed for mature brows that have lightened or sparsened — tint and hold in one wand. It joins recent additions like the BB Cream and the brightening powder, rounding out a routine where every step has a Nikol Beauty answer.
What Does 900K Mean for the Community?
Nine hundred thousand subscribers built on one message: there are no beauty rules after 50. The milestone — alongside 400K on Instagram — reflects a community of women choosing visibility over invisibility, and the brand exists to serve exactly that. The Instagram drama Nikol discusses is the flip side of that visibility, and her response is the same as her beauty philosophy: show up, stay bold, keep going.
FAQ
What lipstick does Nikol wear in this video?
NikRay — one of her signature shades — over the Waterproof Silk Lip Liner with Rose Lip Balm underneath for comfort.
When did the Brow Mascara launch?
It was teased here for 2024 and launched in Milk Chocolate — it's now part of the core Nikol Beauty lineup.
What's the best place to start with Nikol Beauty products?
The #1 Eye Primer — it's the brand's best-seller and the foundation of every look Nikol teaches.
