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2025beauty entrepreneurbehind the scenes

Behind the Scenes: A Day in the Life of a Beauty Entrepreneur | Nikol's First 2025 Shoot

Behind the Scenes: A Day in the Life of a Beauty Entrepreneur | Nikol's First 2025 Shoot

Quick answer: This is a relaxed behind-the-scenes vlog following Nikol Johnson through her first video shoot of 2025. You will ride along in her new all-electric car, see the fresh designer pieces she is loving, watch her get camera-ready with quick, clean makeup, and hear how she is approaching the new year at a slower, more intentional pace. It is a day-in-the-life, not a makeup tutorial.

Key takeaways

  • Nikol films two short product videos with her media team — one for her Volume Up Mascara and one for a lipstick trio.
  • She shows off her new all-electric car (complete with self-driving assistance), which replaced her old car.
  • New designer arrivals include two Carolina Herrera pieces and a Frame x Ritz cardigan, layered over her go-to jeans, tee and blazer.
  • Her shoot-day makeup is deliberately clean and minimal — concealer, a setting powder and a touch of cheek.
  • Her 2025 theme is slowing down: fewer things, more intention, and enjoying the process.

Hey ladies! Come along for a real, unfiltered look at what a shoot day actually looks like. Nikol keeps this one easygoing — part get-ready-with-me, part day-in-the-life of a beauty entrepreneur — as she kicks off her first filming day of 2025.

What happens on a behind-the-scenes shoot day?

Nikol starts the morning pulling wardrobe — simple black and white — and packing her steamer just in case, because it is always better to be safe than sorry. Running a few minutes late, she heads to the studio, where she sets up a portable makeup station since the upstairs space is not ready yet. After reviewing the shot list with her team (and a little help from her assistant, Ella), she films two short pieces of content: one for her mascara and one for a lipstick trio. In between, she refuels with her Sakara meals and an Aphrodite's fig bar so she does not forget to eat — an easy thing to do on a busy set.

What is Nikol's new car?

Nikol shares the story behind her new all-electric car, which she bought after her previous car died. She never imagined going fully electric, but now she is thrilled with it. She loves the giant iPad-style touchscreen (you swipe up or down to shift), the self-driving assistance she has been practicing with on the highway, and the bright white, spaceship-like look at night. She points out that you stay aware and can take back control any second, and notes she does not film while she is actually driving.

What designer pieces and outfits did Nikol share?

Two new Carolina Herrera arrivals steal the show: a belted piece labeled a coat that she thinks reads more like a dress, and a soft pink spring dress with billowy, elastic-cuff sleeves that bloom like a flower — she is even considering shooting it in Palm Beach. For the actual shoot day she keeps it easy in her everyday uniform of jeans, a tee and a blazer, plus a cozy Frame x Ritz collaboration cardigan with two little front pockets. With the weather in the 50s, the layers are as practical as they are pretty.

What makeup and beauty products did Nikol use or mention?

On camera, Nikol's own look is intentionally clean: she applies her concealer with an angled brush and lets it set, dusts on a banana setting powder, and adds just a little cheek. She skips mascara on herself because she is filming her mascara as its own short video that day.

The two products she films are her Volume Up Mascara — which she designed with a wand for sparse, short, fine lashes and an hourglass-shaped bottle — and a lip trio: her Beach House lipstick (a warm burnt-coral with a hint of gold flecks), her waterproof lip liner in a coral shade, and her Defiance lip gloss (a peachy, not-too-opaque gloss with golden flecks). She mentions her Confidence lipstick, a deep berry red, as a contrast shade, and also touches on her color correctors and her coconut oil brush soap. Third-party favorites like an Elemis cleansing balm and a room spray get a shout-out too. If you are trying a new skincare product or a first-time nail treatment like the Russian manicure she is booked for, it is smart to patch-test and go with reputable, qualified pros — just as Nikol did her research first.

The bottom line

This is Nikol at her most relatable: a beauty entrepreneur balancing new designer finds, a fun new car, and a genuinely slower, more intentional 2025. There is no hard sell here — just a real look at her day. If it leaves you inspired to refresh your own routine, explore Nikol's makeup and lips edits, or start with her best-sellers.

Frequently Asked Questions

What is this Nikol Johnson video about?

It is a behind-the-scenes vlog documenting Nikol's first video shoot of 2025. She takes you through pulling wardrobe, driving to the studio in her new car, doing quick clean makeup, filming two short product videos with her media team, and reflecting on a slower, more intentional approach to the new year.

What kind of car did Nikol get?

Nikol switched to an all-electric car after her previous one stopped working. She was hesitant about going electric but now loves it — she talks about the big touchscreen, the self-driving assistance she uses on the highway, and the bright white, spaceship-like look. She notes you can take back control anytime.

Did Nikol do a full makeup tutorial in this video?

No. This is a vlog, not a step-by-step tutorial. Nikol does quick, clean shoot-day makeup — mainly concealer, a setting powder and a little cheek — and skips mascara on herself because she is filming her mascara separately. She discusses several products but does not apply a full look on camera.

Which products does Nikol mention?

She talks about her Volume Up Mascara, a lip trio (Beach House lipstick, her waterproof coral lip liner and Defiance lip gloss), her Confidence lipstick, color correctors, and her coconut oil brush soap. She also mentions third-party favorites like Sakara meals and an Elemis cleansing balm that arrived that day.

What designer pieces does Nikol show?

She unboxes two new Carolina Herrera pieces — a belted style she thinks reads as a dress and a soft pink spring dress with billowy elastic-cuff sleeves — and wears a cozy Frame x Ritz collaboration cardigan. For shoot day she keeps it simple in her everyday uniform of jeans, a tee and a blazer.

What is Nikol's approach to 2025?

Nikol says her 2025 focus is slowing down and being intentional. She is rotating between the office, her media team, tennis and her coach, scheduling real time off, and stepping back from constant Instagram and TikTok posting. Her goal is to enjoy the pace instead of overproducing content.

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